Category Archives: Business

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Why Business Advisors Emphasis on Gender Diversity

Are you an investor who is wondering why gender diversity is important to your business? Then life sci advisors will give you a clear understanding of why you should have both men and women in your organization. They are a consultancy firm whose objective is to help investors faced with any challenge revolving around life sciences finance. Some of the aspects they deal with include capital markets, institutional sales, investors’ relations, employees relations, public relations, investment banking and both buy and sell-side analysis. Also, they will advise company’s board on the importance of gender diversity and will also assist you to get more women on board. The following are the importance of gender diversity to your organization.

Importance of gender diversity in business

Helps in bringing different ideas to your organization

Men and women see things from a different point of view. They also have different behaviors, talents, skills and ideas. Therefore, having people of different genders in your company can help you make better decisions that can assist you in driving your company forward through the generation of new ideas.


Will improve your company’s reputation

By embracing gender diversity, you are likely to attract more investors, employees, and audience to your organization. Having both genders working for you makes your company is also attractive to the society. A good reputation increases your customers’ confidence, trust, and preference for your products. Being reputable can also help you get help from people in times of controversy and crisis and can increase a company’s future value in the market.

Helps in increasing your customer base

Through gender diversity, organizations can understand different gender needs and work creatively towards satisfying them. Considering people’s need and wants can assist in drawing them to your company and can lead to having a larger market share as compared to your competitors. Gender diversity can also help your business in penetrating new markets and to have a better understanding of both the female and the male market segments.

Increased performance

According to a study published by Harvard Kennedy School, teams that have a lower number of women than men make lower sales and their profits are lower than teams that have an equal number of men and women. The study further suggests that teams that have an equal number of men and women and teams that have more women than men perform the same. Appreciating and respecting the ideas and views of every person and treating people equally can boost their morale leading to improved performance.

woman and money

Helps in reducing employee turnover

A high rate of employee turnover in an organization can lead to reduced performance. Having to replace workers with experience with new ones who are less experienced can drag your company far much behind. This is because it can take new employees time to become as good as your previous employees. Turnover can also cost you more money through hiring new employees and paying the outgoing employees. However, embracing gender diversity and treating each equally and asking for their opinions can create job satisfaction and reduce the rate of turnover.

Without a doubt, gender diversity is important to your organization. This is why Life sci advisors emphasize on having equal gender representation.

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Why Customers Call The Service Desk

In the modern business world today, companies have grown beyond customers just hearing from the organization. Thus, it has  becomes necessary for the company to get interactive with its clients by engaging them. This creates a solid relationship with them, which is good for business.

Customer care has become a major facet of Service Deskbusiness relationships. Thus, we now have departments in an organization officially designated to handle customer queries providing suitable answers. This creates a unique relationship between the business and the customer especially now that customer is king. One of such department is the service desk.

What is a service desk?

The service desk primarily serves the function of responding to customer queries and concerns. It could even be incidence management, service disruption, and other issues. In most instances, a customer is only able to reach the company via a Phone Number Helpline. The service desk is further split across the help desk, which attends to the queries from the outside from customers while the residual service desk has to deal with more internal problems of the organization.

Call desk vs. service desk

Customers could call the service desk (most particularly the help desk). The service desk bears distinct operational differences from the standard call desk. Ideally, a call desk would receive and respond to queries in pre-scripted oral form, the service desk (or help desk as it may be), delves into deeper technical details to practically resolve the customer query which is most times related to hardware or program issues. Different problems might warrant the client to reach out for the call desk or the service desk. But why do customers even call the service desk?

Why customers use the helpline?

customersSo far, a majority of the calls put across to the service department majorly bothers on password related issues. It could be the situation where the customer is calling to have the service desk reset his passwords for him. In fact, statistics have officially affirmed to the fact that one-fifth of calls put across to service desk from customers are passwords issues.

Other reasons for calling the helpline

However, as it is stated passwords account for possibly one fifth of the calls put through- not the whole calls. Thus there are other reasons why a customer would call the service desk other than having his password reset, or his password fixed generally. Customers would still call the service desk for technical advice or clarification reasons.